Finding Our Voice on WeChat, Weibo & Douyin
Nomadhut is slowly shaping into a network of coliving + creative hubs for founders, artists, and makers who want to build something meaningful while living simply. Our first home / coliving space in Tenerife is underway, and now we’re thinking about how to tell our story to a global audience.
Why Chinese social media? Because more and more Chinese entrepreneurs, artists, and travelers are looking for authentic community abroad. And if we can get Nomadhut onto WeChat, Weibo, and Douyin, we’re opening a door to an entire group of curious people who think globally but want a sense of belonging.
Here’s the rough plan:
- WeChat → Create an official account (I’ve done that bit) + mini-program for Nomadhut updates, membership info, and direct community chat. Think of it as our “China homepage.”
- Weibo → A public-facing space for visibility, tapping into cultural conversations and trending topics around coliving, travel, and startup life.
- Douyin → Short, playful video stories about the Nomadhut lifestyle, showing the spaces, the artists, the ideas being built.
- Baidu → Even registering sitemaps on search engines etc is a bit beyond me!
But here’s the catch: we don’t want to just “translate” Nomadhut into Chinese, we want to localize it with creativity. That means tone, style, and visuals that actually resonate.
👉 That’s why we’re looking for someone in London, ideally a University of the Arts London student with a finger on the pulse of Chinese digital culture, to help shape this. You don’t need to be a marketing pro; you need to be curious, bilingual, and excited by the idea of making a small, weird, global coliving project visible to a whole new audience. You’ll already produce content for your own projects, I need to see your style and what you like to do, then I’ll know immediately.
This is less about corporate strategy, more about experimenting with memes, cultural cues, and creative hacks that make sense on the ground.
If you’re reading this and think: yes, I could be the bridge between Nomadhut and China’s internet, drop us a message.
